TCL, Sony, Electrolux, and Philips Unveil New Consumer Electronics in Brazil

TCL, Sony, Electrolux, and Philips introduced a series of new consumer electronics products to the Brazilian market during the week ending October 17, 2026. The announcements included a new line of smartphones, a range of high-power sound systems, an automated laundry appliance, and a karaoke-focused speaker. TecMundo reported the story, compiling these distinct product reveals into a single overview for consumers.

TCL launched the P80 smartphone series in Brazil, comprising the P80, P80 Pro, and P80 Ultra models. All three devices feature a 6.83-inch AMOLED display with a 1.5K resolution, a 120 Hz refresh rate, and a peak brightness of 3,200 nits. The camera system includes a 50 MP main sensor, an 8 MP ultrawide lens, and a 32 MP front-facing camera across the entire lineup. The P80 Ultra distinguishes itself with a 50 MP telephoto lens offering 3x optical zoom and 6x digital zoom. The Pro and Ultra versions incorporate fifth-generation NXTPAPER technology, which mimics the visual experience of e-readers and can be activated via a physical button. The devices will be available for purchase after Black Friday, with prices set at R$ 2,999 for the P80, R$ 3,299 for the P80 Pro, and R$ 3,999 for the P80 Ultra.

Sony provided additional details on its ULT POWER SOUND speaker line, which includes three models developed with the assistance of music producers. These speakers utilize circular woofers and air ducts to optimize low-frequency performance. The system offers four audio profiles focused on varying bass intensities and features a Sound Field Optimization function that automatically adjusts sound balance based on the speaker's position and ambient noise. The premium Tower Max model delivers 2,150W of power with three woofers and 360-degree audio projection. The Tower 7 offers 420W of power with 360-degree sound, while the more compact Tower 5 provides 300W of output. Pricing and availability details for the Brazilian market have not yet been disclosed.

Electrolux introduced the AutoDose LSA12 washer-dryer, which has a 12 kg washing capacity and an 8 kg drying capacity. The appliance includes 14 pre-defined washing programs, including an anti-allergic cycle. Its key feature is the AutoDose system, which automatically adjusts the amount of detergent and fabric softener based on the load volume. The reservoir for these materials has a capacity sufficient for up to 45 days of use, assuming three washes per week. The product will be sold in Brazil starting in November, though a price has not been announced.

Philips expanded its speaker lineup with the TAX3000M, a model designed for home entertainment and karaoke. It delivers 450W of power and utilizes Extra Bass technology to enhance low frequencies. The speaker is sold with a pair of wireless microphones that feature a standard P10 input, allowing them to be used with other devices. The unit supports Bluetooth and includes USB and auxiliary ports. The Philips TAX3000M is currently available in Brazil with a suggested price of R$ 1,399.