SIR unveils its first electric vehicles with ambitious Saudi identity under direct supervision of the Crown Prince

SIR, a Saudi electric vehicle company, officially revealed its first two models, the Exobot sedan and SUV, during an event held at its manufacturing facility in King Abdullah Economic City. James De Luca, the CEO of SIR, stated that Crown Prince Mohammed bin Salman was the main driving force behind the designs of these models, emphasizing the importance of creating unique and innovative vehicles that reflect the identity of the kingdom and compete on a global scale.

De Luca highlighted that the Crown Prince's guidance from the beginning stressed the necessity of producing Saudi vehicles with distinctive designs rather than merely replicating existing market offerings. He quoted the Crown Prince as saying to the team after viewing the designs, "I know I pushed you hard on the design, but if this is the result, then it was all worth it."

SIR is the first Saudi-founded electric car brand, established by the Public Investment Fund in partnership with the global company Foxconn. The company aims to develop vehicles that meet the needs of both the Saudi and regional markets, relying entirely on manufacturing in King Abdullah Economic City.

De Luca confirmed that SIR has signed agreements worth 5.5 billion riyals for localizing electric vehicle components. He also announced that cars bearing the "Made in Saudi Arabia" label will soon be delivered to customers everywhere, amid significant industrial presence including representatives from the sector and prominent figures. He expressed pride and excitement as the company transitions from design to production and commercial launch in the market. The manufacturing complex is expected to accommodate up to 170,000 vehicles annually and create approximately 30,000 direct and indirect job opportunities, contributing around 30 billion riyals to the GDP.

SIR has formed partnerships with global companies such as BMW, Hyundai Transys, and Rimac to support a local supply chain and increase the percentage of Saudi components, aiming for a 45% local content by 2034, with 80% of its employees being Saudi nationals. The outlet Tech-WD reported the story.