DolphinX AIO launches AI search competitor comparison tool for brand visibility tracking

DolphinX AIO, a domestic AI search optimization tool developed by MEDIA REACH, Inc., has officially launched a new feature called "Competitor Brand Comparison" that enables companies to track and compare their brand's visibility against competitors in AI search results. The tool is designed for corporate users focusing on LLMO (Large Language Model Optimization) and AIO (AI search Optimization) strategies. The release was announced by MEDIA REACH, Inc., an SEO and LLMO consulting firm based in Osaka, Japan.

The new feature allows users to register competitor brands in the system, after which the tool automatically analyzes and visualizes key metrics such as brand recommendation share, win-loss outcomes per query, and citation rates across major AI search platforms including ChatGPT, Gemini, Google AI Mode, and Microsoft Copilot. Unlike traditional SEO tools that only measure a brand's own exposure, this feature provides comparative insights to help businesses assess their competitive standing without requiring additional AI calls.

The Competitor Brand Comparison tool offers five core functionalities. First, it calculates and compares the Share of Voice (SoV) for both a company's brand and registered competitors, distinguishing between mere brand mentions and actual site citations. Users can view share trends over time and rank their brand's position across the four supported AI platforms. Second, it evaluates win-loss outcomes for each query by identifying the top competitor for a given question and comparing their exposure rates directly with the user's brand, categorizing results as win, tie, or loss. Third, it aggregates and compares citation counts from AI responses, consolidating data even when competitors operate multiple domains under the same company. Fourth, it allows filtering comparisons by tags such as product categories or funnel stages, or by specific queries. Finally, once competitors are registered, historical data from the past 30 days is automatically included, enabling immediate analysis upon setup.

The tool is positioned to benefit various business sectors, including SaaS providers seeking to monitor their brand's performance during the consideration phase of customer journeys, companies tracking multiple competitors across industries, public relations teams prioritizing content improvements or media placements based on citation gaps, and executives requiring monthly reports to monitor competitive positioning in AI search environments.

DolphinX AIO currently supports daily automated measurements across six major generative AI platforms: ChatGPT, Gemini, Google AI Mode, Microsoft Copilot, Claude, and Perplexity. On-demand measurements, which perform 10 consecutive exposure checks per query, extend support to additional platforms such as Google AI Overview. The Competitor Brand Comparison feature is included at no extra cost for existing subscribers across all pricing tiers, which range from 30,000 yen per month for the Light plan (20 queries) to 100,000 yen per month for the Business plan (80 queries) on a 12-month contract.

MEDIA REACH, Inc. stated that it will continue to enhance DolphinX AIO by improving measurement methods and expanding analytical features in response to evolving generative AI search landscapes, aiming to support companies in internalizing their AI search optimization strategies.

Reported by ASCII.