June 16, 2026

Snap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented reality

blue glass walled high rise building
Dmitry Vechorko / Unsplash

Snap unveiled the consumer version of its augmented reality glasses on Monday at the Augmented World Expo in Long Beach, California, pricing them at $2,195 with preorders opening immediately through a $200 refundable deposit. The glasses, which the c...