July 6, 2026

Reddit fights AI marketing ‘slop’ with its own AI, as GEO becomes the new SEO

brown wooden welcome to the beach signage
Etienne Girardet / Unsplash

People increasingly ask ChatGPT instead of Google. So marketers now plant fake opinions on Reddit, hoping the chatbots repeat them. Reddit is fighting back with AI of its own. Reddit has a new spam problem, and a strange one. Brands seed the platform...