June 23, 2026

Meta launches its own smart glasses brand at $299, breaking from the Ray-Ban name

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Maxim Hopman / Unsplash

Meta has launched smart glasses under its own brand for the first time, pricing the Adventurer and Fury models at $299 each. The glasses match the hardware specifications of the Ray-Ban Meta Gen 2, which starts at $359, but ship without the Ray-Ban b...