January 16, 2026

Listen Labs raises $69M after viral billboard hiring stunt to scale AI customer interviews

person holding black mug filled with black liquid
Cathryn Lavery / Unsplash

Alfred Wahlforss was running out of options. His startup, Listen Labs, needed to hire over 100 engineers, but competing against Mark Zuckerberg's $100 million offers seemed impossible. So he spent $5,000 — a fifth of his marketing budget — on a...