May 7, 2026

Google’s $100 Fitbit Air has no screen. The product it is actually selling is a $10-a-month AI health coach.

A group of people standing next to each other
Ninthgrid / Unsplash

  Google spent 2.1 billion dollars buying Fitbit in 2021, three years dismantling the brand, and on Thursday launched a 100 dollar device with no screen, no buttons, and no independent functionality to bring it back. The Fitbit Air is a soft fabric b...