July 3, 2026

Europe is coming for loot boxes, and the games industry is bracing

a group of people standing around each other
Aldin Nasrun / Unsplash

The video-game industry is bracing for a wave of European rules. They could limit what children play, and cost the sector billions in lost sales. A cluster of European regulations is taking aim at how games are sold to minors. Loot boxes are the main...