June 24, 2026

Apple’s Eddy Cue says the company wants to make ‘better’ and ‘more’ entertainment

a person writing on a piece of paper
Annika Wischnewsky / Unsplash

The services chief, named Cannes Lions’ Entertainment Person of the Year, set out the logic behind Apple TV: no licensed reruns, fewer titles, and a belief that the story is the only thing that matters. Eddy Cue would like you to know that Apple is n...