February 13, 2026

Anthropic’s Super Bowl ads mocking AI with ads helped push Claude’s app into the top 10

a man and a woman sitting at a table looking at a laptop — Vitaly Gariev / Unsplash

The numbers suggest that Anthropic's Super Bowl commercials, combined with Anthropic's recent release of its new Opus 4.6 model, worked to drive attention to Claude's app and its key differentiator from ChatGPT.