May 29, 2026

An Indian court says Google can be liable for selling rivals a brand’s name

low angle photo of curtain wall building
Héctor J. Rivas / Unsplash

The Delhi High Court held that letting competitors bid on the trademark ‘Hindware’ as an ad keyword is infringement, and that Google’s safe-harbour shield does not cover it. The business of search advertising rests on a quiet assumption: that a platf...